SRM transformation in the food industry
Define business requirements and processes, and support system integration, testing, UAT and go-live preparation.
OGC GmbH · Consulting with operational responsibility
Customer Engagement and Transformation that work in practice.
We help companies shape digital channels, processes and collaboration effectively. From customer engagement and business transformation to procurement, we combine strategic consulting with operational responsibility – backed by 20 years of consulting experience and in-depth healthcare expertise.
20Years of consulting experience
4Service areas from omnichannel to procurement
7Industries with in-depth healthcare experience
7Selected projects
Services
We create clear responsibilities, robust processes and structures that work in practice. We support both the design phase and, when needed, take on operational implementation.
We design and manage digital web and omnichannel environments in healthcare: from websites and CRM to Approved Email and field force dashboards. We clarify responsibilities, optimise content creation and operating processes, and coordinate business functions, digital teams and external partners. When needed, we take on operational leadership of digital teams.
- Website
- Veeva CRM
- Approved Email
- Field force dashboards
We develop omnichannel structures in which teams, processes and interfaces work together. Clear roles, defined responsibilities and suitable governance models form the foundation. Training and coaching support the rollout, alongside management of external partners, budgets and costs.
- Roles and responsibilities
- Processes and interfaces
- Training and coaching
- Vendor Management
- Budget management
We translate a transformation’s target vision into a viable operating model and clear governance. Consistent standards for prioritisation, reporting, project management and change management make cross-functional initiatives comparable and provide a reliable basis for managing them.
- Target vision
- Operating Model
- Governance
- Reporting
- Change Management
We strengthen procurement, agency and supplier structures – from marketing procurement and strategic sourcing to supplier relationship management. We support tender processes and negotiations, and help implement SRM systems from business design through testing and UAT to go-live preparation.
- Indirect procurement
- RFI and RFQ
- Agency structures
- Strategic Sourcing
- Supplier Relationship Management
Our approach
Every engagement starts with a clear understanding of the current situation. We build the right structure, support its introduction and enable the teams involved to continue independently.
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01
Understand the starting point
We assess tasks, roles, processes and interfaces: how is content created? Which systems and channels interact? How do business functions, digital teams and service providers work together?
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02
Clarify responsibility and structure
We develop team structures, governance and standards for prioritisation and reporting. Clear decision-making rights and designated contacts make collaboration reliable.
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03
Implement within ongoing operations
We introduce the new structure within ongoing operations and take on operational responsibility when needed – for example, for a Digital Excellence team or when establishing a Transformation Office.
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04
Enable teams and hand over
We support the people involved through training and coaching. We continue to help manage service providers and budgets until the new structure can operate without external support.
Selected projects
Business Transformation Office
Develop the target vision, operating model and governance, and establish consistent standards for prioritisation, reporting, project management and change management.
Omnichannel Delivery
Develop and introduce team and responsibility structures for channel delivery. Train and coach the people involved, and manage external service providers and budgets.
Web and omnichannel
Share responsibility for a healthcare company’s website, Veeva CRM, Approved Email and field force dashboards, and lead its Digital Excellence team operationally.
Marketing procurement for PwC
Optimise procurement, supplier and agency structures and support tender processes and negotiations.
Marketing procurement and digital transformation
Build marketing procurement for a waffle manufacturer, support marketing tender processes for an insurance company, and assist with an e-commerce and communications platform at WÜSTHOF.
Digitalisation in retail
Support a retail company in digitalising its sales and service processes: from omnichannel and e-commerce to digital customer journeys and interfaces between stores, online channels and internal systems, including RFID processes.
Insights
Practical perspectives from our engagements: the organisational factors that matter in CRM migration, supplier management and transformation delivery.
CRM migration in pharmaceutical sales starts with the organisation
Moving from Veeva CRM is an opportunity to rethink processes and responsibilities. What companies should clarify before go-live.
Supplier management needs more than an SRM system
Clear processes, appropriate segmentation and regular communication formats determine whether an SRM platform is used in procurement.
A Transformation Office makes delivery accountable
A clear target vision, defined decision-making rights and a close link to finance provide the foundation for effective oversight.
Oliver Grünberg
Managing Partner and Senior Consultant
I have led OGC GmbH since 2018. I combine strategic consulting with operational responsibility. My engagements have included shared responsibility for healthcare companies’ web and omnichannel environments, introducing delivery structures and establishing a Business Transformation Office.
Previously, I owned Grün.Werk-Consulting, which became part of OGC GmbH, and held senior procurement roles at L’Oréal. My experience spans local and global engagements in healthcare, FMCG, media and technology, finance and insurance, retail, transport and logistics, and fashion and cosmetics.
- Since 2018
- OGC GmbH, Managing Partner
- Previously
- Grün.Werk-Consulting, Owner
- Previously
- L’Oréal, senior procurement roles
HealthcareFMCGMedia and TechnologyFinance and InsuranceRetailTransport and LogisticsFashion and Cosmetics
What would you like to change?
Customer engagement, CRM migration, a Transformation Office or procurement and supplier structures: briefly describe your starting point and your project. We will discuss how we can support its implementation.
og@ogc-consult.com